Published On: Fri, Apr 15th, 2016

Twitter gears up for new push into China with hiring of regional director

China map.shutterstock_119761585

With user growth remaining elusive, it appears Twitter is getting ready to make a run at the world’s largest population of Internet users.

Twitter CEO Jack Dorsey tweeted that the company has hired Kathy Chen as managing director for Greater China.

Twitter’s chances of making much headway in China would appear to be slim. The service remains blocked in the country. And even if that changed, it would face huge social networking incumbents like Tencent QQ, Q Zone, Sina Weibo, and WeChat.

That said, the Chinese are heavy users of social media and social networking. And according to Chen’s Twitter bio (which she has tweeted seven times!), she is based in Hong Kong. So while she and Dorsey will likely keep trying to woo Chinese government officials, she will also probably try to get Chinese companies who want to reach a global audience to consider running ads on Twitter.

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